For many people, making money is one of the most important things in life. Without money, it’s hard to do anything else. But especially in this day and age, people aren’t as willing to settle for an income stream that they don’t love or feel passionate about.
Previously, having an interest in writing was thought of as a pastime. However, with the advent of the internet and online blogging, making money from writing has become easier than ever. But just telling you how easy it can be doesn’t help unless you actually know how to create a blog that works for you and brings in a steady income. So to help you figure out just what you need to make this dream a reality, here are three tips for bringing in more income from your blog.
Understand the Process
To turn your blog into something that profits you monetarily, you have to understand the general process that most successful bloggers go through. While these steps can vary based on the exact circumstances you’re working with for your blog, the sentiment is true for each and every blogger.
According to Jon Morrow, a contributor to SmartBlogger.com, the four basic steps for creating a money-making blog are writing well-read content, getting your visitors onto an email list, building your relationship with those on your email list, and selling things those people will buy. Sounds pretty easy, right?
Well, if it truly were as easy as those steps make it seem, everyone would have a highly profitable blog. Actually completing each one of these steps is very difficult, especially if you’re new to blogging. So, what can you do to help yourself accomplish the goals laid out above?
Building Your Email LIst
Probably the most elusive step listed above is building your email list. Most bloggers at least know how you to create good content and market that content to people who have already shown interest, but building a list of interested people can be very difficult.
Anil Agarwal, a contributor to SuccessfulBlogging.com, shares that there are a vast number of ways you can go about building your email list. The trick is finding a strategy that works for you and for your audience. Some of the tactics suggested include working with affiliates, networking with other bloggers, creating exclusive content upgrades, relying on social proof, offering freebies, and more. If you’re unsure what path will work best for you right now, try out a few and see which ones get more traction with your current visitors.
Create The Right Linking Structure
Another thing you have to be aware of when attempting to build a profitable blog is how to get the right eyes on the right pieces of content. The best way to do this is to have a solid linking structure to strategically get your visitors to see your more profitable pages.
Amanda Disilvestro, a contributor to the Content Marketing Institute, recommends setting up your linking structure so that your most profitable pages are all linked from your homepage. For many blogs, the homepage is the most visited page, although it may not be the most profitable page. By linking your biggest money makers to your homepage, you have a greater chance of getting the largest number of visitors to make their way to those pages.
There is no secret recipe for how to make your blog more profitable. By following some of the tips outlined above, you should be able to build up the following for your blog and then help your content create more money for you.