6 Ways to Generate Ideas for Marketing Campaigns

Has anybody ever told you that, in order to be successful, you need to establish a firm marketing campaign? That’s right and if you don’t do it, chances are you will disappear amidst the ocean of businesses battling it out to succeed. The heart of every business is dependent on marketing. A precise and documented marketing strategy could propel your brand into a powerful position, but in order to ace the marketing aspect, brainstorming is essential.

Remember how GoPro used Periscope integration to help their target market capture personal interests? This was a fine example of marketing done right. Another example was when Virgin America made “flying good again” with their WiFi, ambient-lit cabins and Netflix partnership.

Follow in their footsteps by learning how to brainstorm ideas for a marketing campaign of your very own.

Why is marketing so important for any business?

Small, medium and big enterprises are funneling a lot of their budget into marketing. So much so, that by the year 2019, mobile marketing campaigns will account for over 70% of digital ad expenditure. A tool for engagement, selling and growing a business, marketing offers a way to inform an audience about what a company has to offer. The top marketers out there will set goals and carry out audience research to ensure they are continuously growing and serving the needs of their market.

6 Methods for Brainstorming a Marvellous Marketing Campaign

You may be surprised to discover what ideas your team actually come up with when you give them a chance to share their thoughts. A major perk of workplace brainstorming is the sense of purpose it provides for each and every member of your team. Ideas should not be criticized when they are received. In fact, this creative process could effectively bring your workforce together and promote business evolution.

Below, we touch upon some corporate brainstorming techniques that could transform a formerly unproductive team into a group of marketing masters:

  1. Establish goals and context before the meeting begins. Consider how much time you usually waste discussing what each attendee will glean from the brainstorming session. (This will generally take around 10 minutes.) Rather than wasting those precious minutes during a brainstorming session, identify the goals and context beforehand.
  2. Scope the successful competition. From viewing the best consumer ad campaigns and B2B campaigns, to assessing examples of impressive email and direct mail marketing, you can bet that viewing successful past campaigns like Kellogg’s Eggo Campaign, will be thought-provoking.
  3. Limit the meeting to 30 minutes or less. The average person’s concentration span does not exceed eight seconds, which is less than a goldfish! Since you can expect to grasp people’s attention within the first 10 seconds of your meeting, the opening is perhaps the most important part. With that being said, you can trigger creative ideas from the onset and throughout if you keep a brainstorming short, but sweet. Begin by asking everyone about their favorite marketing campaign from a well-known brand. This should stimulate conversation and get the creative juices flowing.
  4. Encourage the team to overcome constraints. Change the way your team thinks about marketing obstacles and hiccups, such as incorrectly estimating marketing demographics or the time it takes to launch a campaign. Talk about these constraints to encourage a problem-solving attitude among your workforce.
  5. Offer an incentive for the best brainstorming idea of the day. A bonus at the end of the month, a paid holiday, a cheese and wine hamper – whatever reward you choose to bestow upon the best marketing wizards in your team, you can bet that this technique will foster growth, learning and awareness on the task at hand.
  6. Welcome anonymous submissions. Not everyone will feel confident about sharing their marketing ideas. By providing your team with a box that they can slip their anonymous notes into, you can avoid missing out on valuable brainstorming ideas.

Marketing Campaign Mistakes to Avoid

Aside from familiarizing yourself with the above corporate brainstorming techniques, you would also benefit from side-stepping the most common marketing mistakes. If you continue to encounter slow growth after setting up a marketing campaign, consider whether or not the following mistakes have been made:

  • Failure to Identify a Target Market – Every company will have a target audience. Rather than projecting your marketing ideas onto absolutely everyone, narrow down the market for amplified results.
  • Limiting Your Channels – Instead of solely using Instagram or Twitter as part of your marketing campaign, consider integrating Facebook, Pinterest, Google+, YouTube, Flickr, Linkedin and iTunes for podcasting.
  • Not Monitoring Marketing Responses – It is naive to rely solely on PR hacks, such as fake social media followers, likes and comments. Instead, monitor your data on absolutely everything, from the engagement on your social media accounts to the referrals from other web users.

Improving Marketing Tactics with Technology

The use of new technologies in today’s digital world cannot be ignored. From managing customer relationships via marketing platforms to utilizing technology as a way of measuring performance, the opportunities are endless and could mean the difference between your brand building or drowning! Systematic Inventive Thinking (SIT) is an intelligent tool that forecasts and produces innovative solutions for an identified need.  Your team can figure out any problem, especially when they know how to go about finding new solutions.


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January 9, 2018 6 Ways to Generate Ideas for Marketing Campaigns