Expert witnesses are very important in numerous cases these days as they offer the information judges and juries do not know or explain what cannot be understood. The problem is that although this is common practice, there are fields of activity in which finding a reliable expert witness is very difficult. This is exactly the case when referring to search engine optimization (SEO).
SEO does seem like a very strict industry that is highly regulated and is technical by nature. Due to this, it is very easy to think that expert witnesses can be found with just a simple Google Search. This is not the case. You need to find professionals with a high reputation and experience, like those you see at internet-expert-witness.peterkentconsulting.com/seo-expert-witness/. To do this, here are the steps you have to follow.
Figure Out What You Need
SEO is a broad subject. In fact, specialists that work in this industry can be very good at one thing and not that good at another. Because of this, you need to find the expert witness that has the knowledge that is needed.
It is a very good idea to become familiarized with search engine optimization. You need to know at least the basics. Alternatively, you can talk to an attorney that handled similar cases in the past to get the consultation you need.
Make A List Of Considered Expert Witnesses For SEO
Fortunately, the internet can be used for this step. Look for SEO experts that are very well-known and that could be contacted to give you the expert witness deposition that is needed for your case.
This part of the process should be taken as slow as possible. That is because you need a comprehensive list that you can analyze before you make a final decision.
Create A Shortlist of Experts To Contact
This is when you narrow down your list. Some of the things you have to consider include:
- Industry Experience – Think about how long the SEO specialist has been involved in the industry. Generally speaking, the more the specialist has been around, the higher the possibility that his knowledge is high.
- Court Experience – It is always better to call an expert witness in SEO that actually went to court in the past. This is due to the fact that being in court is a very tough experience for most people. You need to be able to deal with the experience and it will not be friendly in most cases.
- Credibility – You need to be sure that the credibility of the SEO expert is as high as possible. When there are problems that can be brought up in court, your case suffers.
Meet With The Experts
The last step is to meet with the expert witnesses considered so that you can make your final choice. Make sure that the meeting is as honest as possible and that you can properly assess if the professional can help you make your case or not. Obviously, there might be some talks about finances but these are just secondary.
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