5 Ways To De-risk Your Startup

Are you a startup founder? Are you taking the first step in launching a company?

Although you may be excited about the future, it’s only natural to have some reservations regarding the steps you’re taking. Therefore, you need to do whatever you can to de-risk your startup.

Let’s face it: there is always some level of risk associated with a startup company. Your goal is to minimize the risk to position yourself for as much success as possible in the future.

While there is no sure-fire way to de-risk your startup, there are many steps you can take to get on the right track. Here are a few ideas to experiment with:

1.   Survey Your Target Audience

Have you given any thought to creating an online survey as to better understand what your audience is looking for?

With this approach, you can obtain important information from the people who you want to do business with in the future. This will help you shape your company in the early days.

2.   Create a Business Plan

A startup business plan is an absolute must.

This may appear to be a waste of time and resources, but it will act as your guide as you get your company off the ground and forge ahead.

There is no denying the fact that the direction of your company will change as the months and years go by, but your business plan will always serve as your foundation. You can adjust this as necessary, but only if you have one in place to start.

3.   Find the Right Partner

It’s easy to believe you can do everything on your own as a startup founder, but you’ll soon find that nothing could be further from the truth. There is only so much time in a day.

From day one, do whatever it takes to surround yourself with the right people. This means many things, such as finding a partner who shares the same vision as you.

From there, you can branch out by hiring employees, locating interns, and considering the benefits of working with contractors.

Tip: It can take some time to find the right partner, so be patient. It’s better to take your time than to get involved with somebody who doesn’t share your goals.

4.   Don’t Overspend

It’s easy to believe that the more you spend the more success you will have. This line of thinking has killed many startups in the past.

Your business plan should include financial information, as this can help keep you on track as the days go by.

If you find yourself overspending and worry that this is holding you back, don’t hesitate to make a change. Letting this problem gain momentum could eventually be the downfall of your company.

5.   Consult with an Attorney

Regardless of your industry, vision for the future, or history, you always want to keep your company protected. This is why you should consult with an attorney regarding a variety of issues.

For example, you may want to meet with a business attorney when choosing a business structure. This will help you understand the pros and cons of each one.

There are other things that you may need to discuss with a legal professional. For example, according to Lexington Law, there are new reporting standards that could impact your personal and/or business credit.

When you consult with an attorney, you don’t have to worry about these issues coming back to harm you in the future.

Tip: If at any point you feel you need legal advice, don’t wait around. The longer you delay the worse your problem may become.


Although there is no guaranteed way to remove all the risk of launching a startup, there will always be things you can do to better your position and put your mind at ease.

If you de-risk your startup via the five strategies above, you’ll find it easier to focus on growing your business and making the right decisions in the future.

Have you launched a startup in the past? Were you concerned about the risk of doing so? What steps did you take to de-risk the process? Share your personal strategy in the comment section below.

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August 6, 2017 5 Ways To De-risk Your Startup