Koninklijke Philips NV goes one-step further when he brought in baseball great Josh Donaldson to help promote his famous Norelco shaver. The deal was announced recently as Philips made the announcement about a new endorsement program, one that would involve the baseball player.
The advertisement was done showing Donaldson swapping his much loved bat for a Philips Norelco Shaver Series 9,000. In addition, the advertisement gives the famous baseball player the opportunity to highlight the various smart shaving solutions that the latest Philips Norelco shaver has to offer to end users. Furthermore, the advertisement gives viewers a chance to become winners of free shavers.
The new shaver is hitting the market in a big way. So far, it has been dubbed the “Bringer of Rain” by experts and some consumers. It comes with powerful innovation technologies that allow users to get the ultimate shaving experience when removing air or beard on the face and other parts of the body.
The company is moving into other wider networks distribution channels that will see the Norelco shaver getting strong promotion and thus increasing sales of the product to the company. So far, the product is selling in many retail stores in the US, especially in Target, Walmart and Amazon as well as in other places all over the world.
As one of the largest electronics company worldwide, Koninklijke Philips has four large business sections that they use to reach the public with. These sections are consumer lifestyle, healthcare, Innovation and Group Services as well as lighting. The healthcare section is the main sector they use to reach out to manufacturers of medical equipment that they collaborate with. The healthcare sector carries four main branches that are strategic to the healthcare industry, which are namely healthcare information, solutions and services; consumer services, patient care and monitoring solutions as well as imaging systems.
Experts believe that as the electronic giant company pushes forward even further in the marketplace that their efforts will bear fruit, especially while they put into effect their powerful marketing strategy. The company’s powerful efforts in the marketplace will help boost market demand for their Norelco shavers. Using a celebrity figure such as Josh Donaldson is a great marketing strategy and will help attract many consumers, thus, boosting demand for the shavers.
The combined team of Philips and Josh Donaldson are expected to go a long way in promoting the Norelco brand shavers. As word gets out about the celebrity’s involvement in pushing the shaver product, the public is showing great interest in the item and demand is expected to go higher. Philips therefore, has a stronger hold on the market and sales are expected to grow in the coming years, which will make the company one of the most powerful electronic companies in the marketplace.
Leave a Reply