Selling a luxury property takes a little more effort than just putting it on Craigslist. But what if you’ve never sold a high-end home before? How can you be sure that you’re reaching the right demographics and brokering the best deals? If you’re a seller looking to move some luxury real estate, here are just a few ways to get it done.
1. Create a Buyer Profile
Think about the kind of person who would buy your luxury property. They have money, obviously, but how much? What’s their income bracket? What professions are in the family? Do they have children? What amenities would appeal to them? Instead of casting a wide net for potential buyers, create a target market that you can dig into specifically. Not only will you create more customized matches, but they’ll also be more likely to turn into final sales.
2. Be Exclusive
In the same vein as the above, you don’t want to give the impression that just anyone can buy your luxury property. It should have an elite and exclusive feeling that attracts a certain kind of buyer. You want them to think that they’re joining a special club or gaining entry to a closed-gate community where only the most privileged are allowed to live.
3. Be Careful With Your Pricing
It can be difficult to price a luxury home since there are fewer properties to compare it to on the real estate market. A good rule of thumb is to break it down by its features. For example, if it has a pool, how much is the pool worth? If there’s a great view, will people pay more for the ambiance? Try not to get caught up in basic things like square footage; luxury homes are assumed to be large as a general rule, so space won’t be the biggest sale factor here.
4. Hire a Photographer
Poorly-lit photographs are the bane of any realtor’s existence, but they can be especially damaging when trying to sell a luxury home. If the whole appeal of the property is in its sharp, clean lines and open-concept floor plan, you won’t be accurately representing the place with grainy or shadowy images that were taken by an amateur. Go ahead and spend the money to hire a professional photographer. Make sure that they have high-quality camera equipment, too. You’ll appreciate their results when you can put together a gorgeous image gallery of the property.
5. Sell at the Right Time
This is especially important if you’re showcasing things around the home that will shine in one season and not another. For example, if your luxury home overlooks the mountains, a wintertime view of snow-covered cliffs will look much more picturesque than a muggy summer one. If you’re selling a beach home, on the other hand, summer is the best time to put it on the market. Timing is everything when moving real estate, so make sure that your property is going on the market in the right season.
These are just a few tips for creating a luxury home marketing plan. Whether you’re selling mansions in the countryside or condos in the heart of the city, use these tips to ensure that you always match the right properties with the right buyers.
Categories: Real Estate
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