Networking Knowledge – 5 Unconventional New Ways for Business Owners to Network

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Meeting people in everyday life can be a challenge for some of us, one that appears even more daunting in the high-stakes arena of a corporate setting. However, networking can boost your business in a number of different ways, so having a strategy for it is essential. Since networking advice tends to get pretty same-same, we’ve pulled together some of the more unconventional ways you can use networking to your advantage. 

Location, Location, Location

Working from a home office can save a considerable sum of money, but it can also stop you from making vital connections. The less time you spend with other people, the less likely you are to make an effort to network. However, affordability still matters, which is why a serviced office is a popular option for many people. 

Instead of several bills coming in each month, you make one single payment, then enjoy a range of convenient services. You are also sharing a building with like-minded people who promote a give-and-take environment. The connections you make here can be of considerable benefit to your business. 

Cross Promotion

It might seem a bit strange to partner up with another business, but it’s more common than you think. Find a business providing products or services that complement your offerings, and you can create a profitable partnership that allows both parties (and your customers) to benefit from the new connection. 

This method of networking, while unconventional, is becoming more widely accepted. There is now even a cross-posting method on social media for links between different business pages. 


There are over 1.5 million charitable organizations registered in the United States, which means there are over 1.5 million volunteering opportunities for your business! If you think that giving your time, products, or services couldn’t possibly be helpful for your business networking, you couldn’t be more wrong. 

Many of the country’s most reputable charities are headed by corporations, business owners, and people of influence. Set yourself among those people, and you never know what connections you might be able to make. 

Join Business-Specific Organizations

As a business owner, it can be easy to get caught up in your everyday operations. However, it’s important to emerge from your bubble and immerse yourself in business culture with other people. A business association or even your local chamber of commerce may offer groups or clubs you can join to make networking connections. 

Before you join, think about what you want to achieve. Having a goal before you hand over your membership fee can ensure you get better bang for your buck.   

Use the Internet

There is an endless list of benefits to be earned by harnessing the power of the internet for business purposes. From sales increases to inexpensive (and even free) marketing, there’s no end to the creative ways you can use the internet to make your company the best version of itself. 

Did you know you can also use it to make business connections? Blogging and joining online social groups related to your industry can link you to the right people and reveal tips and tricks for getting ahead. It can also provide you with a sounding board when you don’t think anyone around you understands what you’re going through. 

Networking is an integral part of business ownership. You can learn about yourself, your business, and what it takes to drive it forward. It also provides you with a source of much-needed support. Choosing the right location, surrounding yourself with like-minded people, linking with other businesses, and sharing your resources can all provide surprising benefits.

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February 13, 2020 Networking Knowledge – 5 Unconventional New Ways for Business Owners to Network