Investing is one of the smartest things you can do with your money—if you know how to do it right. It’s always a bit of a risk, but with a bit of care and the right knowledge and know-how, investing can be a really great benefit to you. One of the fastest growing industries today is the sports betting market, so it can certainly be tempting to wonder about investing in these companies.
Today, we’re going to look at a few different ways you can invest in sports betting companies—and whether each one is a smart choice or not. Let’s get started.
- Tech providers
For starters, one of the best ways to invest in sports betting is not by investing directly with the operators, but with the organisations which provide technology and software services to run their betting and games. There are many companies which are dedicated gambling software providers, and some of them are as successful as the operators.
Kambi Group, for instance, offers sports betting tech as well as games for traditional casinos. They make around €72 million in profit per year, and so this is a great way to invest in sports betting companies that isn’t as volatile as the operators themselves.
Horse racing remains one of the most popular sports to bet on in the world. In the UK, around 6 million people attend the races every year, with a great many more watching the biggest races on TV. The horse racing industry has a storied history closely associated with betting.
Many companies run partnerships with these races, such as the Churchill Downs which is associated with the Kentucky Derby in the US. So, this is a great way to invest if you can find the right company.
- Sportsbook apps
Naturally, one of the biggest aspects of sports betting as a whole is sports betting apps for mobile devices. As with many other things, this seems to be the broad direction that sports betting is going, though it is taking longer than some might have thought to fully take hold. Nevertheless, sportsbook apps are the most obvious and direct place to look for investment opportunities.
There’s a lot of them out there (hundreds according to Findbettingsites UK), though, so be sure to find one that is a reliable investment. Make sure they’re licensed, have no history of bad PR, and certainly have no history of rule breaking or hefty fines.
- Gaming companies
With the advance of online betting, more and more traditional casino companies are now also offering sportsbook betting services. So, this is another good area to look into for investment. Some of the biggest and most well-known gaming companies in the world, such as Caesars Entertainment, operate out of Las Vegas but run sportsbook betting globally.
These are some of the most experienced names in the industry, and so they are certainly another great avenue for investment. Again, though, it’s always about reviewing the information and making an informed choice. Even a well-established company could fall prey to declining profits, and you don’t want to invest just because they’ve been around for a while.
Investing always comes with risks, and you should never forget that. It is similar to betting in that way. You’ve got to be careful, or you’ll end up losing far more than you ever intended to wager. Be smart about how you invest, and don’t ever invest more than you’re willing to lose. As long as you follow the guidelines we’ve looked at here, investing in sports betting can be very lucrative.